Scaling E-Commerce
Brands via Performance Marketing
Hi, I'm Mibin Thomas. I engineer high-ROAS paid media funnels, optimize conversion rates (CRO), and deploy advanced GA4 dashboards to drive profitable e-commerce growth.
An E-Commerce Journey Rooted in Data
I specialize in scaling GCC-based e-commerce storefronts. By auditing user acquisition funnels, standardizing GA4 event tags, and executing highly-targeted performance ad campaigns, I bridge the gap between media spend and net margins.
Marketing Executive
BOSQ Ergonomic LivingSpearheaded paid media scaling campaigns on Meta, Google, and TikTok. Fixed site structure issues and applied SEO best practices, yielding a +40% organic traffic lift in 6 months. Standardized GA4 analytical tracking and UTM coordinates across channels.
Digital Marketing Intern
BOSQ Ergonomic LivingAssisted in setting up paid marketing campaigns, managing product listings to boost CTR on product description pages (PDPs), and auditing cart drop-offs.
Social Media Manager
FreelanceManaged client profiles, engineered organic content funnels, and optimized ad copy for small e-commerce brands in the region.
Home Consultant
Interior & Living AgencyDeveloped understanding of customer psychology, spatial design, and conversion dynamics for premium ergonomic furniture products.
Data Annotator & Analyst
Data OperationsLabeled high-volume datasets, structured web links, and parsed UTM strings to refine recommendation engine data algorithms.
Languages
Growth Frameworks
Paid Funnel Architecting: Standardized multi-touch conversion attribution models.
E-Commerce SEO: PDP keyword mapping & canonical hierarchy alignment.
Analytical Dashboards: Unified raw channel APIs into real-time metrics.
Engineered for High-Conversion Revenue Growth
Marketing shouldn't be a guessing game. I build highly-targeted, attribution-locked channels that turn media spend into measurable net customer lifetime value.
Paid Media Strategy
Paid acquisition campaigns scaled across Meta, Google, and TikTok. Engineered to hit strict CAC targets and maximize net profitability.
Paid Media Strategy Growth Impact
E-Commerce Growth Strategy
End-to-end user path mapping. We align inventory forecasting, GCC localizations, pricing grids, and multi-channel funnels.
E-Commerce Growth Strategy Growth Impact
Conversion Rate Optimization (CRO)
Audit of product description pages (PDP), cart pathways, and checkouts. Mitigate friction points and increase Average Order Value.
Conversion Rate Optimization (CRO) Growth Impact
SEO & Analytics Infrastructure
Clean schema structures, technical site speed audits, and standardized GA4 tags connected via Google Tag Manager (GTM).
SEO & Analytics Infrastructure Growth Impact
Growth Projects That Delivered ROI
A showcase of B2B and e-commerce campaigns executed across the GCC region. Hover to interact with the parallax depth, and click to view the implementation results.
Logistics Without Borders
Created multi-channel campaign architectures across the GCC region, linking API-driven server conversions with GA4 standard trackers.
BOSQ Ergonomic Living Campaign
Led technical website optimization, resolved duplicate canonical URL indexes, and scaled Meta catalog assets for high-end workspace seating.
Premium Window Tinting UAE
Engineered ultra-local search structures on Google Maps and search networks targeting high-net-worth vehicle owners in Dubai and Abu Dhabi.
Together Thrive Community
Orchestrated onboarding funnels and micro-targeted referral pages for a prominent regional community initiative.
Custom Luxury Furniture Maker
Created localized Meta Advantage Shopping campaigns and high-ticket Google Search structures with asset feed optimizations.
Premium Interior Design Studio
Built visually-driven funnels on Pinterest and Instagram showcasing high-end villa remodels across Riyadh and Dubai.
UAE SEO Authority Agency
Restructured internal keyword hierarchies, optimized core web vitals, and established topical authority outlines for high-competition keywords.
Multi-Purpose Smart Furniture
Constructed pre-launch landing systems, integrated email collection forms, and executed pre-registration campaigns on Meta.
E-Commerce Growth Confirmed by Data
Below are certified performance metrics achieved across our client portfolio campaigns. No guessing, just transparent acquisition ROI.
Average ROAS
Across GCC paid ads client portfolios
Organic Traffic Lift
Achieved inside 6 months for BOSQ
Ad Spend Managed
Scaled across Google, Meta, and TikTok
Client Retention
B2B & E-commerce growth engagements
"Mibin standardized our analytics stack completely. He resolved site structure duplicates and scaled our catalog ads. The +40% lift in organic traffic was a game-changer for our showroom traffic in Dubai."
BOSQ Marketing Lead
Premium Ergonomic Furniture Brand, UAE"We struggled to target high-net-worth vehicle owners in Dubai until Mibin restructured our Google Search funnel. The Local Service LSA ads generated direct booking leads within weeks."
Operations Director
Luxury Vehicle Window Tinting Service, GCCLet's Scale Your E‑Commerce Channel
Based in Dubai, UAE. Ready to coordinate with high-growth Shopify storefronts across the GCC. Get in touch to schedule a growth analysis.